The campaign dashboard provides a high-level overview of a campaign's most important data. (You can drill into a campaign using the campaign's Reporting and Activity pages.)
Use the Edit widgets and Export data options to personalize a dashboard.
Campaign dashboard
The following table lists and describes campaign dashboard widgets.
| Widget | Description | Example |
|---|---|---|
| Avg. CPL | Average cost-per-lead rate of this campaign if it uses at least one lead tracking method, like call tracking, proxy site, or landing page. Scroll over the line graph for daily values. | |
| Avg. CTR and CPC | Use this widget to toggle between CTR and CPC values.
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| Campaign Notifications | Shows a list of actionable notifications. Notifications include a description to help you decide what action to take and when. Just hover for more information. Where applicable, click into the recommended campaign module from the notification so you can address the issue. | |
| Campaign Pacing | Shows how on track the selected campaign is to spend its budget for the selected period. View the average across all active channels or see a per-channel breakdown. |
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| Campaign Recommendations | Shows a list of actionable recommendations. Recommendations include a description to help you decide what action to take and when. Just hover for more information. Where applicable, click into the recommended campaign module from the notification so you can refine the campaign. | |
| Google Optimization Score | Shows the Google optimization score which, according to Google, "is an estimate of how well your Google Ads account is set to perform." | |
| Recent Activity | Shows the most recently logged campaign activities. Add your own notes to help you keep track of decisions about activities. |