Note: Partner arrangements vary; your options might differ from those described below.
Once an advertiser has defined the characteristics of their campaign, they must choose a package to wrap it all up. Packages specify how much an advertiser will pay for a campaign and for how long the campaign should run. Packages also tell iPromote how to budget an advertiser's spend across the selected channels to get the optimal fill.
For more information, see Budget.
What you should know
The following are some basic pieces of information you should know about budgeting.
Budgeting
iPromote features mixed budget and micro-budget campaigns. Mixed budget campaigns run on multiple channels and their ad spend is allocated fairly across all of those channels. Micro-budget campaigns are campaigns that run on comparatively small budgets, enabling small businesses to advertise digitally on a tiny budget.
iPromote cannot guarantee that it will always use the budget specified. But it will never exceed the budget of a campaign. We only charge for actual impressions placed, ads clicked, or other results.
Budgets and channel allocations can usually be adjusted on the fly.
Packages
Packages set campaign lifespan and cost parameters so that iPromote knows how to place the maximum number of ads for the price committed to by the advertiser at a pace that ensures viewers see those ads over the course of the lifespan.
iPromote packages are typically fixed. Fixed packages are packages iPromote has established in conjunction with your organization. Just click the package you want and, after approval, we start serving ads.
Campaign lifespans can be fixed or auto-renew until the advertiser wants a campaign to end. For example, a package might be multichannel, cost $300 per month, and run for 90 days.
Reporting and analytics
Once a campaign is running, consultants and advertisers alike have access to reports. The reporting data provides valuable information on the performance of a campaign. Use reporting information to evaluate the effectiveness of a campaign's spend.
Ask yourself questions like the following:
- Is the current budget enough to place as many ads as the advertiser wants?
- Is the campaign spending across campaign channels in a satisfactory way?
- Is the pace of impression delivery fairly even across budget periods?
Budgets and channel allocations can usually be adjusted on the fly.
For more information, see Reporting and analytics.