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Step 4 - Budget

Updated

Note: To be effective, national campaigns should aim for at least 1 million impressions per month.

After you target an audience, set up your campaign's budget. To do so, select a package or specify per-channel budgets, then set that campaign's start and stop dates.

Choose a package

Note: Package schemes vary by partner. Packages can be fixed, dynamic, or both combined. See the docs below that apply to your user interface.

Packages provide a reasonable idea of what an advertiser gets for their money when they commit to a campaign. Advertisers specify the amount they want to spend and the duration of a campaign. These items help iPromote optimize ad serving.

Fixed option

  1. On the Budget page, locate the Please select a package area.
  2. Review the fixed-package options and click one.

  3. Set campaign Start and Stop dates. If you want a campaign to recur indefinitely, do not enter a Stop value. Ads serve for all active channels throughout this period.
  4. When you are happy with your budget settings, click Next.

Dynamic option

  1. On the Budget page, locate the Please select a package area.
  2. Review the Dynamic Budget options and click one.

  3. Enter the amount you want your campaign spend to be. Impression estimates update accordingly.
  4. Set campaign Start and Stop dates. If you want a campaign to recur indefinitely, do not enter a Stop value. Ads serve for all active channels throughout this period.
  5. When you are happy with your budget settings, click Next.

Channel option

Note: Search and social impressions are not included in the Total Impressions estimate.

  1. On the Budget page, locate the How would you like to set your budget? area.
  2. Review the Budget fields and assign a dollar amount to each channel shown. The dollar amount is what you commit to spending. Based on those per-channel amounts, iPromote estimates the total number of impressions your campaign gets.

  3. Select a Budget Type option from the following options:
    • Lifetime Start & End: Budget will be evenly allocated throughout the start and stop date. This budget type is recommended for campaigns with a fixed flight.
    • Recurring 30-day Billing Cycle: Budget will be evenly allocated on a recurring 30-day cycle from the selected start date. This budget type is recommended for evergreen campaigns launched mid-month or campaigns that are billed every 30 days.
    • Recurring Calendar Monthly: Budget will be evenly allocated throughout the remainder of the month in which it starts and on a monthly basis thereafter. This budget type is recommended for evergreen campaigns launched at the beginning of a month or campaigns billed per calendar month.
  4. Set campaign Start and Stop dates. Ads serve for all active channels throughout this period.
  5. When you are happy with your budget settings, click Next.

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