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Campaign analytics

Updated

Note: The following article references third-party tools and features. The best documentation about these tools and features is always third-party documentation or support.

Search engines like Google and Microsoft Bing enable advertisers to add parameters to URLs to identify ads that refer traffic to websites. There are several name-value pair tracking parameters to choose from. Statistics about traffic sources can be collected and evaluated in analytics tools like Google Analytics.

For example, if you are collecting analytic data for a website and want to distinguish between which campaigns are sending traffic, add parameters that specify iPromote and other possible sources so that you can compare their effectiveness.

For more information, see the Google article [GA4] URL builders: Collect campaign data with custom URLs and related articles.

View custom campaign analytics

  1. Log in to your analytics tool, like Google Analytics.
  2. Go to the applicable campaign page.
  3. Locate the campaign(s) you added custom parameters to.
  4. Confirm that the new fields appear and are collecting data.

Set up custom campaign analytics

Display and search campaigns should be configured separately, then refined to finalize integration between associated campaigns. iPromote search integration features do not interfere with search engine settings or analytics, nor with third-party tracking settings.

To set up custom campaign tracking–display

Note: Available custom campaign parms are utm_campaign, utm_content, utm_id, utm_medium, utm_source, utm_source_platform, and utm_term.

  1. Create a custom campaign URL.
    1. Open the Google Campaign URL Builder tool.
    2. Enter website URL and campaign information to suit your needs.
    3. When the custom campaign URL is complete, copy it to the clipboard.
  2. Log in to the applicable iPromote account to add the custom campaign URL to your iPromote campaign.
    1. If this is a brand new campaign, paste the URL into the Website field on the Business Details page as you are creating the campaign.
    2. If this is an existing campaign, follow these steps:
      1. Open your account, click Campaigns, then select the applicable campaign.
      2. On the Overview page that opens, go to Creative and click the edit icon.
      3. In the Creative page that opens, click the Web channel.
      4. In the options accordion, click Destination.
      5. Paste the URL into the Website (URL) field and click Save.
  3. Test your success by waiting a day or two, then opening your analytics tool and finding the newly added stats in the applicable campaign analytics.

Example: Custom campaign URL

http://www.mysite.com/?utm_campaign=wool_hat_sale&utm_medium=display&utm_source=ipromote

To set up custom campaign tracking–search

Note: Available custom campaign parms are utm_campaign, utm_content, utm_id, utm_medium, utm_source, utm_source_platform, and utm_term.

  1. Create a custom campaign URL.
    1. Open the Google Campaign URL Builder tool.
    2. Enter website URL and campaign information to suit your needs.
    3. When the custom campaign URL is complete, copy it to the clipboard.
  2. Log in to the applicable iPromote account to add the custom campaign URL to your iPromote campaign.
    1. If this is a brand new campaign, paste the URL into the Website field on the Business Details page as you are creating the campaign.
    2. If this is an existing campaign, follow these steps:
      1. Open your account, click Campaigns, then select the applicable campaign.
      2. On the Overview page that opens, go to Creative and click the edit icon.
      3. In the Creative page that opens, click the Search channel.
      4. In the options accordion, click Destination and turn on Automated Deep Linking.
      5. Paste the URL into the applicable Category Destinations fields and click Save.
  3. Test your success by waiting a day or two, then opening your analytics tool and finding the newly added stats in the applicable campaign analytics.

Example: Custom campaign URL

http://www.mysite.com/?utm_campaign=wool_hat_sale&utm_medium=search&utm_source=ipromote

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